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Woodkid, the director/artist/producer/musician behind acclaimed videos for Lana Del Rey’s global hit Born To Die, Drake & Rihanna’s Take Care and Katy Perry‘s TeenageDream, steps out from behind the camera with the release on Island Records of his single“Run Boy Run”.

The video “Run Boy Run” was nominated for Best Video at this year’s Grammy Awards in Los Angeles and the single is taken from the Polish born, French reared, New York based artist’s eagerly awaited album “The Golden Age” (March 18th). Woodkid is one of the hottest names in the entertainment world at the moment with Kendrick Lamar sampling his song “Iron” on “The Spiteful Chant” and Agyness Deyn starring in the video for the same track, which has already attracted more than 25 million views.

Sonic images from “Iron” were also used by the makers of 'Assassin’s Creed: Revelation' for their blockbuster launch and the collaboration has continued for the launch of Assassin’s Creed 3 when they used “Run Boy Run” in their global advertising campaign. Yoann Lemoine aka Woodkid, is widely regarded as one of the most creative and exciting artists working in the contemporary music, as witnessed by his hugely acclaimed videos for global superstars Lana Del Ray and Drake & Rihanna amongst others.

Woodkid is the musical artist, the songwriter/singer/lyricist/producer, who has made this beautiful record.The visual aspect remains hugely important with Woodkid directing all his own videos and turning his live performances into a spectacle rarely seen in the world of pop music. Together with a 30-piece orchestra, he turned the venerable Le Grand Rex theatre in Paris into a place of ecstasy in front of 3,000 adoring fans last September. “When I started playing my own music, I wanted it to be as tall as a skyscraper. Images can achieve that. A really big orchestra can also achieve that.”

This creative ambition and artistic freedom have allowed Woodkid to make such a unique sounding and powerful album as The Golden Age. “It’s all about that time of passage between adolescence and adulthood, into that confusing hyper-reality,” Woodkid notes. “I talk about those perceptible changes of the body, that budding sexuality, wanting to be different from the norm, like in the first line on Run Boy Run : ‘Run Boy Run! / This world isnot made for you’.” It’s about love, life and death. Striving for your own identity. Those basic crises of adolescence. “I always play the part of the sympathetic observer.”

MANAGEMENT : pierre.leny@labelgum.com 

LABEL (FR) : pierre.leny@labelgum.com 
PR (FR) : bbatcave@gmail.com 
BOOKING : Junzi Arts / clotaire@junzi-arts.com





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